In today’s fast-paced, tech-driven world, video has emerged as the dominant medium, shaping not just social media but also the way we educate and train the next generation of workers. With the rise of Gen Z entering the workforce, companies must evolve to meet this cohort's unique learning preferences. Gen Z, born between the mid-1990s and early 2010s, is the first generation to grow up in a digital world saturated with short-form video content, and they consume it voraciously. This opens up a powerful opportunity for industries, especially in hospitality, to utilize video as a key tool for workforce education and development.
Meeting Gen Z Where They Are: The Rise of Short-Form Video Learning
From TikTok to Instagram Reels, short-form videos have become the go-to for Gen Z’s entertainment and education. The beauty of these platforms is that they’re fast, engaging, and concise—ideal for today’s shorter attention spans. However, the effectiveness of short-form video isn’t limited to entertainment; it’s also proving to be a highly effective method for training and education.
Companies in the hospitality industry can leverage this trend by offering short, impactful video tutorials and learning modules that mirror the formats Gen Z is already familiar with. These bite-sized videos can convey crucial information on anything from customer service etiquette to operational tasks like using point-of-sale systems or enhancing guest experiences.
Short-form videos, typically under two minutes, focus on delivering key messages in an engaging and digestible format. This type of learning not only aligns with Gen Z’s learning habits but also ensures that crucial concepts are more likely to be absorbed and retained, given the repeated and immersive exposure that videos allow.
The Benefits of Video-Based Learning for Knowledge Retention
Research consistently shows that video-based learning is more effective in knowledge retention compared to traditional text-based formats. This is particularly crucial for the hospitality industry, where the application of skills is often hands-on.
Why does video education stick so well? Because video engages multiple senses simultaneously. Learners see the task being performed, hear instructions, and can often even follow along with text or visual cues. This multisensory approach enhances understanding and retention. According to the Social Science Research Network, people retain approximately 10% of what they hear, 30% of what they see, and a significant 50% of what they see and hear. The more inputs you engage, the deeper the learning.
Furthermore, video enables the use of real-life scenarios and role-playing, which are particularly effective for the hospitality industry. Employees can watch scenarios unfold—like how to handle difficult customers or ensure food safety compliance—gaining insights into problem-solving and best practices. By visually breaking down these processes, Gen Z workers can absorb the information faster and retain it for longer periods.
Short Video Certifications: Learning That’s Efficient and Effective
While short-form videos can be powerful for delivering quick tips and operational knowledge, hospitality professionals need more in-depth learning to truly master their roles. This is where longer, but still manageable, video-based courses come in. Certification programs delivered through video offer structured and detailed insights into important aspects of the industry, such as health and safety protocols, hotel management principles, or customer service excellence.
These programs provide an opportunity for employees to enhance their skills in a way that feels more organic and accessible than traditional training methods. By incorporating quizzes and interactive elements, these videos can reinforce learning, ensuring that employees not only watch but fully comprehend the material. Video certification programs can boost employee engagement, as they offer a path to career growth and skill development—two key motivators for Gen Z workers.
Unlock the Power of Video with Nitecapp
As the hospitality industry continues to evolve, adapting to the preferences of the workforce is paramount. Gen Z is a generation of learners that thrives on video—dynamic, flexible, and visually driven content that makes learning an engaging experience. By incorporating video into your training strategies, you’ll not only meet your employees where they are but also ensure that they receive the knowledge and skills necessary to thrive in today’s demanding environment.
At Nitecapp, we’re committed to helping hospitality professionals access education through the power of video. Whether it’s short-form tips, immersive video tutorials, or full-fledged video certification programs, we provide a suite of video-based learning solutions designed to enhance the skills of your team. Engage your Gen Z workforce, boost their learning retention, and build a more capable team by embracing the future of video education.
Ready to bring the power of video into your workforce? Let Nitecapp help you transform your training approach and empower your team to succeed through dynamic, engaging video content. Let’s educate, innovate, and elevate—together.